When it comes to a company’s success, its ability to get its name out there and support its online presence is key. And in this realm, there are three little letters that have become more important than the rest of the entire alphabet. Say it with me now: SEO.
Legend has it that if you whisper these letters into the ear of any marketer, their hair will immediately stand on end, equally excited and overwhelmed at the endless possibilities of organic traffic growth, link building and search engine ranking.
What does an SEO consultant actually do?
- Keyword research and analysis: Before you can optimize the pages across your website and create high-quality blog and other content, you have to understand the words and phrases your audience is using to find your product/service. An organic SEO consultant can perform this analysis for you, in addition to helping you prioritize the verticals and long-tail keywords that will make the most difference for your overall SEO.
- Mapping: We can’t be more clear about this – the days of simply identifying keywords and then splashing them all over the place are long gone. Now, brands have to be strategic about the places and ways they put their keywords to work, and the best way to do this is through mapping. An expert SEO consultant will support keyword research and analysis with expert mapping to show where and how often keywords should be used to support overall optimization and your company’s current SEO campaigns.
- SEO from a technical standpoint: Keywords are important, sure, but overall website function and performance plays a huge role in SEO as well. A truly expert SEO specialist can help you identify and address technical issues in your website that might be hurting your SEO without you even realizing. Elements like crawl errors, page redirects, inaccurate website maps, duplicate content and substandard URL structure can all impact SEO.