Competition on the internet is growing stiffer and stiffer with thousands of websites being launched on a daily basis. The cut throat struggle for internet visibility has seen search engine optimization (SEO) assume even greater significance. It is all the more important for an e-commerce website because it is selling its products online and thus a good SEO strategy could considerably improve visitor traffic. This article provides the Best Seo For Ecommerce Sites.
1. Keyword Research
Every 60 seconds, 700,000 Google searches are performed. That’s a lot. And, want to hear something even crazier? The average consumer processes 100,500 digital words on a daily basis. So, with all this information, how do you make sure customers find you in the search engines?
To reach your consumers, you must start with a targeted keyword list. As you may expect, creating keyword lists are a must-have when getting any new client or preparing your site. I admit I’m overjoyed that keyword stuffing is a thing of the past, and I fully support long-tail keyword terms and writing high-quality content surrounding those long-tail terms.
2. Site Architecture
Ecommerce brands, listen up: If you’ve been looking for an excuse to revamp your website, this may be it. Site architecture (or how you organize your site) is crucial for all e-commerce sites. Mostly due to the fact most e-commerce websites have millions of product pages.
The site architecture allows you to map out how the user flows through your website. As the website owner, you want the user to be able to quickly identify key pages and the relationships between the pages.
3. On-Site SEO
I don’t know about you, but when I get to on-page SEO, I tend to optimize a full product category (or two) with a whole lot more than just the title tag and description tag. In fact, there’s a whole land of overlooked potential in the on-site SEO section—it’s just taken me a while to tap into it. But, I’m majorly glad I did. If you’re living in the ’90s, you may think that long-tail keyword terms and on-site SEO don’t mix, but I’m here to prove otherwise.
4. Technical SEO
Technical SEO will forever be in my heart (and web redesign queues). And if you’re an e-commerce business, technical SEO will forever be on your marketing calendar. The technical SEO is no longer simply about sitemaps and meta tags. As the lines between technical SEO and on-site SEO continue to blur, it’s easier than ever to build a website with clean URLs, correct internal linking, and most importantly, without any stacked redirects.
If you’ve found your website is lacking in the technical SEO department, you’ll be surprised at just how far a few simple updates can go. By inserting canonical tags and switching up homepage internal links for the right content, you’ll realize that technical SEO can improve just about any site, e-commerce or not.
5. Page speed
If you manage a website, you know that improving page speed can be difficult to crack down. In fact, every website owner you know can probably recall an instance (or ten) when your site wasn’t loading fast enough. Luckily, there are tools you can use now to help guide us through this process.
Jump over to Google’s Page Speed test and enter your domain, click “Analyze”, and watch the magic happen. Once it’s finished, Google helps you diagnose what may be slowing down your site.