White label SEO is a business agreement between two parties in which an SEO reseller up-sells the SEO services offered by a SEO service provider, by not revealing the identity of the provider. In many cases, the SEO reseller is an Internet marketing (IM) company. Here, there will not be any contact between the SEO provider and the client, only the SEO reseller deals with the client.
Many IM companies that provide various IM services to their clients, will buy SEO services from SEO providers and resell those services to their clients, when they do not have sufficient expertise to provide SEO services. As white label SEO is beneficial to both SEO resellers and SEO providers, it is gaining popularity. In this article, let us check how white label SEO benefits both of them.
Benefits incurred by SEO resellers
• Can expand the scope of services offered to their clients
There are many IM companies offering a wide range of Internet marketing services to their clients. But some of them may not have enough or no expertise at all to offer SEO services. Due to the ever increasing demand for search engine optimization (SEO) to websites, it has become an important service to be offered. Thus, SEO reselling enables the Internet marketing company to expand the scope of the services they offer to the clients.
• Can grow their client base
If a company is not in a position to offer SEO services, and there is a huge demand for that service from clients, the company may lose many existing clients and also miss out many opportunities to acquire new clients. By becoming a SEO reseller, companies without the expertise of SEO can capitalize the expertise of SEO providers. They can provide SEO services along with other Internet marketing strategies and thus can grow their client base.
• Increased profit without increasing resources
Another important benefit of SEO reselling is, a company can provide the services without recruiting new people as they need not develop these services on their own. This will save the expenditure of recruiting new people and giving salaries to them. Thus, a company can increase its profit without increasing resources.
Benefits incurred by SEO providers
• Gets business without any business development effort
In the present highly competitive world, it is not easy for a business to acquire new clients and grow their business. A great deal of business development activity is required to acquire new clients, which will cost the company in terms of finance and usage of resources. Whereas through white label SEO, an SEO provider will benefit because the reseller takes care of acquiring clients and doing business with them. Thus, we can say that this is one of the most important benefits that an SEO reseller program will offer to a SEO provider.
• Increase in business size
As the company sells its services to new clients through a SEO reseller, it will increase its business size. It can offer its services to its own clients and to the clients of SEO resellers which will help in increasing its business size instantly or within a short time span.
• Increased revenue
An increase in business size will automatically lead to an increase in revenue. In the present recession-hit economy, it is not an easy task for a company to increase its revenue. Many companies are facing decline in revenue. Under this situation, SEO reselling program offers an excellent opportunity for SEO providers to increase their revenue without keeping much effort.
White label SEO is thus mutually beneficial to the SEO provider and the reseller and offers the benefit of staying anonymous (for the provider) while doing business as usual.